We developed this logo for a major gutter covering company. We were asked to breath new life into their existing logo while maintaining their brand recognition. Reinforcing graphic elements and a logo mark was introduced to serve as a quick visual reference to their products.
In addition to a full branding guide, we created a range of print and promotional collateral templates, including brochures, yard signs, postcards, door hangers, ads, and various promotional items, which were made available to independent contractors for co-branding purposes.
![](https://cdn.myportfolio.com/a12f86abe91c66c0b1b383f14b5c8171/d3691a7a-78c0-47fc-bb71-eb300db6cb26_rw_1920.jpg?h=14068ae42e76169390d87a9483678e43)
A full brand guide was developed to ensure consistency across all marketing efforts.
![](https://cdn.myportfolio.com/a12f86abe91c66c0b1b383f14b5c8171/a1d1905f-d577-4265-8ab9-7638e141cc2a_rw_1200.jpg?h=bed78e7bdb7fead4d6800e3d0b003a1c)
![](https://cdn.myportfolio.com/a12f86abe91c66c0b1b383f14b5c8171/ead90c91-f168-40f4-8841-2570e5044c54_rw_1200.jpg?h=0ad66dee53eff9a7f92e2b47c991f1af)
![](https://cdn.myportfolio.com/a12f86abe91c66c0b1b383f14b5c8171/fa081297-c698-4219-8cd9-86df7d6d83dc_rw_1200.jpg?h=798fd6cc1362c63ed463e3e66afe318c)
![](https://cdn.myportfolio.com/a12f86abe91c66c0b1b383f14b5c8171/22fcde49-34b6-476b-a9d3-fe4b75eeefa9_rw_1200.jpg?h=d9a8e02bac133dd8850fce3b53ee6f00)
![](https://cdn.myportfolio.com/a12f86abe91c66c0b1b383f14b5c8171/cbae193f-9e51-44d9-ad81-b17e2c4eef0e_rw_1200.jpg?h=34a07eb8aa6652831e6c24a6e735f41c)
Initial concepting begins with rough sketches, layouts, and continuous client feedback.
![](https://cdn.myportfolio.com/a12f86abe91c66c0b1b383f14b5c8171/df0ea05f-300d-4776-b3f0-0fc2c8873a6c_rw_1920.png?h=c14cad3024cf0a5f1077a28e4dacf352)
![](https://cdn.myportfolio.com/a12f86abe91c66c0b1b383f14b5c8171/b7a48f99-c1c9-4acf-a86b-19a5e238ddc3_rw_1200.png?h=1d34854f06754dc403b3281935d986cf)
Templated collateral and promotional items for dealer cobranding.
![](https://cdn.myportfolio.com/a12f86abe91c66c0b1b383f14b5c8171/5fad6dda-1206-4e0f-8d17-1a970f46303a_rw_1920.png?h=4aee2536d7b67b50b154428525efa41e)
![](https://cdn.myportfolio.com/a12f86abe91c66c0b1b383f14b5c8171/39c871a3-0455-42d6-bf43-de34826d10ab_rw_1920.png?h=b1ae3d28ba1e2cc9a646aad7b8efb533)
![](https://cdn.myportfolio.com/a12f86abe91c66c0b1b383f14b5c8171/c45881fd-1b9c-4950-9dae-b26bbd8a871f_rw_1920.png?h=0b31da311322fa46bd0ea02848d19dcd)