This chocolate doughnut inspired ice cream was developed for a major dairy manufacturer as a limited time small batch release flavor. Product development began with lab created samples, and tested for taste, appearance, and overall appeal. The result was a creative infusion of donut batter chocolate, and vanilla ice cream.
We worked with photographers and models to generate the final, surreal, photo manipulated image. Several marketing pieces were developed for this project including POP, menu magnets, drive-through panels, door decals, promotional videos, and social media imagery.
Photo manipulation deconstructed.
Promotional video for social and interior/exterior video displays.
Several concepts were created for consideration during the development process.
