This package design was developed for the fast growing ready-to-drink (RTD) cocktail market, targeting consumers looking for convenient and easy ways to enjoy alcoholic beverages on the go, for picnics, parties and other outdoor events. The label conveys a fun and refreshing summer vibe.
Several rounds of concepts and client review stages were required to develop the final design. The small package size required simple yet bold illustrations and typefaces, while maintaining consistency across all flavors. The six pack case features a tear-away top to serve as the in-store display.
Product launch is expected in spring of 2024.